WHAT IS
DOOH Advertising?
DOOH stands for Digital Out-of-Home advertising. It is essentially traditional outdoor advertising (like billboards and posters) retrofitted with digital technology.
Why Use DOOH advertising?
Digital out of Home (DOOH) allows advertisers to connect with audiences when they’re on-the-go within contextually relevant environments. But unlike traditional out-of-home, DOOH also includes the benefits inherent to digital advertising—namely, the ability to target, track, optimize, refine, and measure results.
Large Format: Massive digital billboards along highways or “spectaculars” in places like Times Square or Piccadilly Circus.
Place-Based: Screens in specific environments like gyms, elevators, doctor’s offices, EV charing stations, or office building lobbies.
Transit: Displays in airports, train stations, bus shelters, and even on top of taxis.
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