Using Device ID Geofencing to your Advantage

Device ID Geofencing technology combines device IDs (unique identifiers for electronic devices) with geofencing.

Compiled By Chris Murphy

Geofencing itself is the creation of virtual boundaries around specific geographic areas.

How it Works:

Device ID Tracking: Your company collects and stores device IDs of users who interact with your business (e.g., visit your website, use your app).

Location Data: Location data (often obtained through user permissions) is associated with these device IDs.

Virtual Boundaries: “Geofences” are created around specific locations (e.g., your store, a competitor’s store, a specific event).

Triggering Actions: When a device with a known ID enters or exits a geofenced area, pre-defined actions are triggered.

Targeted Marketing:

Location-Based Offers: Send exclusive deals and promotions to customers when they are near your store.

Competitive Analysis: Track customer movement between your locations and competitors’ locations to understand market share and identify areas for improvement.

Retargeting: If a customer visits a competitor’s store, use geofencing to retarget them with ads reminding them of your offerings.

If you partner with Vista Digital Agency, we can provide a comprehensive Device ID Geofencing solution tailored to your specific business needs.

To find out how VistaDigital Agency can help your business with your device ID geofencing goals, contact us today!