The Client:
IMGoing, DBA Beach Events, is the primary contractor for the City of Virginia Beach, producing and promoting live events and entertainment in the resort area. BeachEventsVB.com serves as the central hub for event information, showcasing concerts, festivals, and special activities hosted in the city.
Their Challenge:
BeachEventsVB.com, formerly LiveOnAtlantic.com, required a comprehensive redesign to better serve its audience starting in April 2021. With 85% of its traffic coming from mobile users, the site needed a mobile-first, event-driven design that was both intuitive and visually engaging. The outdated site had cumbersome navigation, limited functionality, and lacked features like ticketing integrations and an interactive calendar. The client also sought robust hosting, security, and SEO capabilities to improve site performance and visibility. In 2023, Beach Events requested another redesign to ensure the site remained current and competitive.
Our Solution:
VistaDigital Agency provided a full-scale redesign and development of BeachEventsVB.com, with a focus on mobile usability, event promotion, and audience engagement in Q1 2021.
Key features included:
- Mobile-First Responsive Design: Optimized the site for seamless navigation across devices, creating a fluid experience for mobile users.
- Interactive Calendar Integration: Built an easy-to-navigate calendar module allowing users to view multiple events per day, with ticket links and event descriptions.
- SEO and ADA Compliance: Configured the site for enhanced search visibility and Level 1 ADA compliance, making the platform accessible to all users.
- Ease of Use: Created a streamlined CMS with detailed training materials, empowering the client to update events and content effortlessly.
In 2023, VistaDigital Agency collaborated with Beach Events to execute another redesign, ensuring the platform remained visually fresh and technically robust, aligning with evolving user expectations. The enhanced design and functionality solidified the site’s reputation as the go-to platform for entertainment in the region.
